Users will soon have a new feature that allows them to reduce the volume of AI-made videos appearing in their streams. This initiative comes as the service revealed that it now features over 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a widespread release. This shift comes amid a increase in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for substandard, factory-style content that is typically absurd or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to increase or decrease of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are now over a billion videos on its app tagged as AI-generated. In total, more than 100 m pieces of content are added to the app daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the amount of AI content they view by accessing the topic control feature in the platform and picking AI-made media. Other topics that are already be controlled under the tool encompass current affairs, style, cosmetics, and dance.
Content Labeling and Policies
Its rules require content makers to identify “realistic” artificially created content, and it bans harmful fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the app will now apply an artificially created watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is also establishing a $2m awareness program for specialists and organizations to develop educational content about ethical AI use. This project will support charitable organizations specializing in educating computer science.
Content Safety Approach
TikTok has supported its content review process, following discussion over plans to cut jobs for numerous content moderators in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety division in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it gets reviewed by staff. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
